Are you tired of being on your own?
Are you a successful woman who’s got her life sorted – only you’d really like someone to share it with?
Do you keep getting together with guys who just don’t seem to want the relationship that you do; who don't meet your needs?
You might have seen the programs on offer, promising you the “secret” or the “formula” for success in finding the “man of your dreams” or your “happy ever after”.
It can be very tempting to believe in these promises when you’ve been putting up with a bad relationship or when you’ve been alone for a long time – the "guarantees" sound so good! But you, as a smart, intelligent woman will have your BS detector sounding alarms! If it sounds too good to be true – it is!
The Good News is You Can Find a Great Partner!
It is totally possible to find a great partner for long-term happiness, to be with that guy who can share in your dreams and have your back.
But it’s not about secrets or a short-cut formula, it’s about understanding why we humans have the tendencies, foibles and preferences we do when it comes to who we fancy and what we want from relationships. And it’s about using that knowledge to analyse what’s going on in our own lives and to make changes for the better.
I’m a behavioural biologist, and after many years of writing, researching and consulting on human behaviour around relationships I’ve developed strategies to help people find the love they crave – all using peer-reviewed science and a LOT of experience.
I’ll show you how to ditch the disempowering attitude around trying to be appealing to men, and instead I’ll give you the tools to identify, attract, desire, and find, the kind of man who has what it takes to co-create a fantastic, secure relationship with you!
Mairi Macleod PhD
Why "Dating Evolved?"
I came up with the concept of “Dating Evolved” when it became clear to me that many of our habits when it comes to attraction and relationships are the product of gut instincts that evolved in stoneage times and aren’t useful in today’s world for modern relationships. We’re also stuck in stories we grew up with about how relationships should work and what sort of men are attractive – and these attitudes simply aren’t appropriate for what we want now.
In this course I’m going to show you how we can update – “evolve” if you will – our decision making and relationship strategies to find what we need in the modern world, as the smart, sorted, life-experienced women we are.
This program changes lives!
Here I talk to Adele, one of our previous participants, about her experience of the Dating Evolved Group Study Program and what it's done for her.
“I have met the love of my life – my soul mate”
“I’ve recently completed the 7 weeks of the Dating Evolved course and it has been absolutely phenomenal!
Before starting I’d been on my own for 9 years and had had some bad relationship experiences, so I was very short on confidence and didn’t really know how to approach dating. This program has completely flipped it on its head!
The course completely delivered on its promises and way beyond. This wasn’t just because of Mairi’s fascinating and incredibly useful advice in the modules and the individual attention she gave, but also because of the fantastic group of women taking part. Each week during the live sessions we had lots of time for discussion and breakout rooms, as well as meeting up online independently too. We’re keeping each other encouraged and accountable and I’m looking forward to keeping up with this as we have our ongoing monthly group calls.
I didn’t believe I’d actually be getting myself out and dating interesting men – but I am! And armed with advice from Mairi’s science-based course I’ve had a great deal of fun starting my dating journey and putting everything from the course into practice.
The result was that after speaking with quite a few men and dating a couple, by being open about the type of person I was looking for (instead of my previous list of requirements), I can honestly say I have met the love of my life – my soul mate and it really is all down to what I’ve learned on this course.
Thank you Mairi – Your course gave me the confidence to stop worrying about so many things and to just relax and take the first step into the journey with an open mind and an open heart. I have never been so happy x”
- Nancy Harvey, 52,
“I’m currently seeing a lovely man”
“Before going through the Dating Evolved Program my biggest dating challenges were around feeling like all the decent men were already attached and that the ones I found on dating sites were wholly incompatible with me. Dating Evolved has helped me take a deeper dive approach into the whole dating scene – instead of generalising based on the few bad experiences I’ve had. I came to realise there would be good guys out there, I just needed to find them!
The Dating Evolved Program has given me a real turnaround in my mindset. I have now acknowledged my “wants” are different to my “needs” and understand that I’ve been attaching far too much importance to initial attraction. This has equipped me to be much better at finding the man I need and recognising those that I really don’t.
Understanding the significance of “mate value” has been an epiphany, and the course has also taught me about my own tendencies regarding attachment styles and given me strategies to deal with those of my partner. All the theory we’ve learned in the program makes such good sense and has meant I’ve been able to search more effectively, open up more opportunities and more chances of success.
The course has taught me how to actually desire the man I need, rather than simply relying on chemistry, and I’m putting the advice into practice! I’m currently seeing a lovely man with whom I have lots in common and who ticks many of my ’need’ boxes. We are both allowing our relationship to mature naturally, nothing rushed, seeing where it goes and simply enjoying the journey. Even if he doesn’t end up being ‘the one’ I am assured the experience will prove valuable. Throughout the program and beyond I have learned so much more about my needs; the program also made me realise I need to give new relationships a chance and go looking for that wow factor which may not be immediately apparent.
I would so recommend this program! The sessions were perfectly structured and there always seemed to be plenty of opportunities for everyone in the group to say what they needed and receive feedback. Mairi struck a really good balance and made a point of addressing every point we raised. I especially liked the fact that it’s all grounded in peer-reviewed science and whenever I tell women about the program it’s the science that I rave about most of all!
If you are seriously wanting to find success at dating then you should sign up for this program, I did and have absolutely no regrets.”
- Shona Hotson, 59
IT Project Manager in Financial Services
“Now I know exactly how to spot the men who are no good for me”
“Mairi’s course has been brilliant! It’s shown me where I’ve gone wrong in the past and given me the confidence to know that I can make the right choice to achieve a happy and healthy relationship in the future.
The modules on “Personality” and “Attachment” were especially useful for me. I have always gone for the bad boy and seem to attract narcissists and so now I know exactly how to spot the men who are no good for me and how to find and attract a guy for a secure relationship. The bonus modules were also great and really added value.
I thoroughly enjoyed the Dating Evolved course and looked forward to each Saturday morning session. It was great meeting the other women and being able to share experiences. I loved it! Thank you Mairi for an excellent course, one I would highly recommend!”
- Susan Chambers, 57,
“I am now dating a wonderful guy”
“Since attending the Dating Evolved course my approach to dating has totally changed. For example, I was never a fan of online dating sites, but armed with the tools from the course and support from Mairi and the ladies in our group I decided to take the plunge. I was able to quickly identify those men I needed to avoid and look for the true values and qualities I need in a man now I’m older. The course helped me look deeper into what I really wanted from a relationship.
As a result I am now dating a wonderful guy who in past would not have been on my radar. The key message Mairi makes is important: “Does this man have what it takes to make you happy?” So far the answer is a definite yes!
I thoroughly enjoyed this course and would recommend it very highly indeed. Mairi was fully invested in each and every one of us on the course and her style is very open and inclusive, making it easy to share as little or as much as you wish. I only wish I had done it earlier and I think so many ladies could benefit from this course! ”
- Adele Needham, 60
Retired Emergency Planning Manager
“10 weeks in we’re still together and very much in love!”
“Armed with Mairi’s advice I signed up to an online dating site and did pretty much what she suggested and I was amazed – all these men came back to me wanting a date and there was one I really plugged into, we met up and it was fabulous – such a great place to be and so different from my usual experience.
Now, 10 weeks in we’re still together and very much in love! We’ve already jumped through a couple of hoops. I’ve come to realise that it is not all a bed of roses but there is a real new kind of joy in getting through difficult bits and seeing the other person and myself with fresh eyes. I am profoundly grateful to have found someone who is willing to go on a journey with me. I think the basic humanity of a real relationship has touched me to my core. A bit scary but depth of it brings passion, kindness and insight. There are some fantastic rewards!”
I want to thank you Mairi for giving me the new perspective on love that has allowed this to happen for me. Just goes to show that love can happen if we allow it!”
- Jane Rayner, 54,
“(Mairi) has given me the tools and confidence to identify, find, attract and desire the man I need”
“I have absolutely loved Mairi’s Dating Evolved course. She has a great balance: very informative, very relevant, honest, sincere and kept light with fun and laughter, and I really enjoyed sharing experiences with the other attendees.
Mairi has very cleverly shown me a clear pathway to finding out what I need, how to avoid what I don't need and how to go about finding a man who I can have a great relationship with. Through sharing a wealth of knowledge in evolutionary biology and psychology, delivered in a very gentle, quite beautiful and extremely professional way, she has given me the tools and confidence to identify, find, attract and desire the man I need!”
- Nicki W, 62,
Assistant Manager Life Sciences Resource Centre
“I am enjoying getting to know a good man”
“Prior to Mairi's course I had been hoping that life would somehow bring me a man to love, but I had been alone for most of the past 20 years. There was no one moment that I thought " Oh yes, I really get it now" but rather a slow drip drip of knowledge and clarity. After the course I think I could have slipped into inaction had it not been for the ongoing monthly support group – which has proved transformational.
Thank you to Mairi and all the dear ladies in my group who encouraged me and led by example. I eventually signed up to online dating for the first time ever. I had plenty of likes which was a huge boost to my confidence and some nice chats (yes along with some obvious catfishing). One of my likes from the first day or so online has developed into the start of what could be a lovely relationship. I am enjoying getting to know a good man and if I feel reassured that I can attract the right guy. Either this one or another ... there are so many men online! I don't think I could have made this progress without having done the Dating Evolved course and ongoing monthly support group.”
- Flora Keevil
“I feel 100% more able and ready to take on the dating world”
“The Dating Evolved program is a must for any woman of a certain age who is looking for a partner. The world of dating is mainly online which can be a confusing and sometimes murky place where the process of meeting and matching with a “good” man has become exponentially more tricky! This is where Mairi and her Dating Evolved program comes in!
My experience of the program was that it brought light and clarity with the new (scientific) information plus practical advice to help me navigate this new dating world! The modules on attachment and personality really helped me to think differently about potential matches. I feel I have become more sophisticated in the art of identifying and responding to the little red flags that the not-so-good guys and early on vs. being patient and curious with those matches who weren’t immediately my type or 100% attractive to me at first. As I now realise, the really good guys often get overlooked! They are out there, as Mairi keeps reminding us and she can vouch for that!!
The module on online dating was particularly useful and it fast-forwarded me into 21st century dating! My biggest challenge has been in using dating apps, and the program has helped to dispel the negative connotations most older women have around this.
I loved the fact that Mairi’s dating advice is grounded in peer-reviewed science – I find it hugely interesting and the information provides valuable insight into what is happening in society now. The science, combined with Mairi’s personal approach and readiness to discuss her own relationship experiences makes for a powerful combination, and really raises the game above other dating advice out there.
Last but not least, by far, was the power of the group in this program. We were a smallish group of lovely women all learning together and supporting one another absolutely all the way, led by Mairi’s super caring approach.
Now at the end of the course, I feel 100% more able and ready to take on the dating world, online and beyond! I am confident I will find love out there as I face the challenge with the knowledge I need and my dating evolved friends who are there to support, encourage and celebrate with me when it does finally happen…..and it will!
I would strongly recommend anyone who is serious about finding a partner at a later stage of life to sign up to do the Dating Evolved program with Mairi. It will fast-forward your process and significantly increase your chances of happiness with that special someone……so why not!!” ”
- Claire Robertson, 62,
Mental Health Professional
By taking part in the Dating Evolved course you will learn:
- How to build your confidence and enhance your openness, desirability, and probability of being approached or messaged
- What sort of qualities are REALLY important to find in a potential partner
- How to come to desire a good man
- How to select a partner on the basis of their ability to meet your needs
- How to side-step “players”, “scammers”, or simply men who aren’t ready for the kind of relationship that will make you happy
- How to write your online dating profile in a compelling way to be a filter for the men you don’t want and magnet for the man you need
- How to handle early dates and co-create the spark
- How to set your pace and boundaries to get the kind of relationship you want
- Where and how to meet the right kind of men
Why Listen to Me?
I’ve been where you are now!
I’ve spent a long time as a single mum, on my own or getting into relationships that didn’t work for me. But eventually I began to realise, given that I’ve spent the last 15 years researching and writing on human behaviour, that I should take a more scientific approach.
The Science Works!
So I started applying my knowledge of the biology and evolutionary psychology of mate choice and dynamics to my relationship decision-making, with the result that I’m now happily married to a wonderful man. If I’d stuck with my old relationship habits I’d never have given him a chance and wouldn’t have discovered what a totally stellar bloke he is!
So now I want to help you find the love of your life - as I have, and I’ve developed this course to give you the tools to do exactly that.
My Promise to You:
At the end of this course, if you go through the modules and complete the exercises,
you will know exactly how to identify, find, attract and desire, the man you need - for the relationship you want
Your Journey to Finding the Man You Need
Sign up for our dating evolved program
Get lifetime access to all course module videos, bonuses, workbook, PDFs and enjoy the live sessions with your group. Learn exactly how to identify, attract, desire and find the man you need.
Your wingwomen will have your back
Through live group Zoom calls, your 1-2-1 session with Mairi, and our private facebook group, you'll have personalised support, advice and friendship of other women who know where you're coming from.
Go and find your man!
Get out there, confident and armed with the knowledge of what you need and how to find it. Keep going with regular group calls to keep you on track, supported, and accountable until you find that great guy!
Here's what's in the course:
In the Dating Evolved Group-Study & Support Program you’ll have a friendly live online session each week with me and a small group of like-minded women. Previous participants have absolutely loved learning with the other women in the group and have made great friends as well as making fantastic relationship progress. You’ll also have lifetime access to all the videos and course materials as well as an amazing bunch of bonuses!
First up here are the core learnings:
To kick off the course I’ll discuss what’s going wrong for smart, life-experienced women these days and explain why our gut instincts often lead us astray. I’ll introduce you to my biological approach and I’ll show you why it’s key to understanding and improving our situation. I’ll also explain:
• The advantages of being a "midlife" woman in the dating game
• The challenges we face as older women looking for relationships, and I’ll point you to where I’m going to help with these
• I’ll finish up with the practicalities of how the course will work
Part 1. Getting ready: Growing your confidence and getting in a good mind-set for dating
Understand what men want, what we want, and build your self-esteem
In module #1 I’ll explain why strong self-esteem is one of the most powerful tools we can have for finding a good partner, and how to achieve this. We’ll then look at what men and women tend to want from relationships and why this isn’t always the same thing. You’ll learn why there’s so much variation in the characteristics men are attracted to and what influences individual preferences, and you’ll also learn:
- why you should expect to sometimes be rejected and that's ok
- why there will be a cohort of men who find you attractive
- how to build your confidence and enhance your openness, desirability and probability of being approached
Understand and make the most of your value on the mating market
In module #2 I’ll explain the concept of “mate value” (which is not the same as value as a partner) and how it affects who we attract, who we are attracted to, and the dynamics and satisfaction of relationships. You’ll discover why your unique traits are so much more important than your instantaneous attractiveness to the men who would make great partners for you. You’ll also learn:
- why you might not attract a man with the same qualities as you
- why you shouldn’t go for the hottest man you can get
- why it’s vitally important to find a partner who has a mate value equal to your own
Part 2. How to identify the right guys and avoid the duffers
Personality & Evolved Dating
In module #3 you’ll score yourself for each of the Big 5 Personality Factors and learn the implications of your scores for how you approach relationships. I’ll also explain the relationship outcomes for different scores in your potential partners and you’ll learn which personality types are best for long term relationships and how to identify men with them. You’ll also learn
- how to look for partners based on what you need for a happy, lasting relationship, rather than on what you want right now
- how to come to desire good men rather than the sexy, edgy, dominant types
- what are the early signals of personality types you MUST avoid
Attachment styles & Evolved Dating
We develop our attachment style as a result of the interactions we have from infancy onwards and this has a huge impact on how we approach relationships. In module #4 you’ll score yourself to discover your own attachment style and learn what this means for your relationship behaviour and what you need. I’ll show you how to identify the attachment styles of your dates and understand the implications for a potential relationship with them. You’ll also learn:
- why having someone to depend on means you can be more independent
- why you shouldn’t play hard to get
- how to select a partner on the basis of their ability to meet your needs
- what to do if you or your partner tend to need more space
- strategies for insecures to find the relationship that gives them security and happiness
Part 3. Putting theory into practice: How to find your man and what to do with him
How to make online dating work for you
In module #5 I’ll show you how online dating can actually be fun when you know how to approach it and how to be efficient in your time and energy use. You’ll learn how to play the numbers game to maximise your chances of finding that gem of a guy while avoiding players, con-artists and men who just don’t have what it takes to make you happy. I’ll walk you through how to write your profile in a way that filters out who you don’t want and acts as a magnet for the man you need. You’ll also learn:
- how to sidestep men who have baggage and aren’t ready for a relationship
- why virtual dating is an excellent way to meet the right man and get things started
- why you should show off your quirky traits
- how to get the conversation flowing and ask the questions that help you discover who he really is
Where to meet the right men in real life and build a lasting relationship
In module #6 you can really start putting what you’ve learned into practice and I’ll show you where to meet the right men for you, why the sex ratio where you hang out matters a lot, and how to be confident in what you’re looking for and in your own attractiveness. You’ll discover why love at first sight is a myth and I’ll show you how to pace your early encounters to lead to genuine relationship satisfaction. You’ll also learn:
- how to tell if he’s “for real” or spinning you a line
- how best to avoid “ghosting” – when he disappears without trace
- how to build a relationship – the secure way
For those who love to understand the science of human behaviour and why we do what we do, this module is a deeper dive into the biology and psychology of our relationship habits.
You’ll learn why infidelity happens, what sociosexuality is and why it tends to differ in men and women, and what love is actually for.
Menopause, Hormones & You
In this session I explain what your body is up to during menopause, and how best to deal with any symptoms. I also show you how to run your dates in a way that makes you most comfortable.
Finally, I explain how you can make the most of this fantastic and productive time of life, freed from the shackles of cycling hormones.
Social Support Sorted
In this bonus module you’ll learn why you need a quality social network around you to be in the strongest and most confident position to meet the right man for you.
I also show you exactly how to build and strengthen your network to grow your healthiness, happiness and even your attractiveness and approachability.
Bonus Mini - Course
Put Your Best Face Forward
By Donna Green, professional photographer and personal branding specialist.
Learn how to show the best version of the real you in your dating profile photos and social media posts. In this fabulous extra bonus module, Donna shows you how to take self-portraits to show who you really are, not just what you look like. She’ll help you curate the perfect selection of photos to show off the uniqueness that is you.
One-to-one session with me
We'll have a call on Zoom where we can get down to sorting out any specifics you need help with.
Review of your Dating Profile
Once I’ve got to know you a bit I’ll invite you to send me your dating profile so I can help you to make it unique, and compelling for the right man for you!
per month (x3)
- Course materials (videos, workbooks, PDFs) Lifetime access
- 7 live 2-hour weekly small group Zoom calls with Mairi
- 3 x monthly group calls following final module
- Private Facebook Group Membership
- Bonus Videos
- Bonus Mini-Course - " Put your best face forward"
- 1 x 1-2-1 Session with Mairi *
- Review of your online dating profile *
* These bonuses are only available for those signing up by 4 days before start date
The Dating Evolved Group-Study & Support Program
This program is perfect for those who value the support, camaraderie and accountability that comes from going through a live course with a small group of like-minded women, and would like a lot of direct access to Mairi’s expert help
- Start Dates: The next 2 program cohorts will begin 29th January 2022 at 11.00am UTC and 31st January at 7.00pm. There will be only 8 places in each group so sign up soon to be sure to secure your spot!
- Weekly Group Calls: These will take place at the same time each week and include webinar-style presentations [your video recordings will include this material so you’ll have it for life] with plenty of time for discussion, questions, and break-out room chats
- 3 Monthly Group Calls: These will be an opportunity to share experiences, ask questions, and stay accountable.
- Course Materials - Lifetime Access: These include video presentations for all modules (at least 1 hour of video in total per module), a workbook with exercises for each module, PDF summaries of each module, bonus videos and links to further resources. You'll also receive the bonus mini-course "Put your best face forward" by Donna Green
- Private Facebook Group: This is a group only available and visible to Mairi’s clients and it’s a forum where you can benefit from the support, inspiration and accountability that comes from being in community of like-minded women. Here, you can ask for help, share experiences and ideas, and connect with one another. Mairi will check and answer questions most days.
- 1-2-1 call with Mairi: In this confidential call you can discuss your particular challenges with Mairi. You’ll have an in-depth analysis of what’s going on in your dating life and she’ll give you personal advice on how to move things forward and achieve the success you’re looking for in finding the love and relationship you need.
- Review of your online dating profile: You can send Mairi your profile for a review and spruce up to make it compelling and enticing for the right kind of men for you.
Still not sure?
If you’re not sure if this program is for you, or perhaps you'd like help in a different format, book a free call of up to 30 mins with me. We can discuss your needs and situation, we can have a chat about your dating challenges, and I’ll advise you on the best support and learning options for you, as well as giving you some immediate personalised tips on how to find your man.
If you just have a quick question you can message or call me here
I am absolutely confident this course will help you make a massive positive transformation in your love life. My promise is that after attending all the module sessions/watching the videos, going through the PDFs and workbook and putting the advice into action – you will know how to identify, attract, desire and find the man you need for the relationship you want.
But just to give you peace of mind, if, within 30 days of the start of the program you decide for whatever reason that it's not for you (and you've fully engaged with the program) I'll give you your money back (with the exception of any one-to-one element already used). I feel confident you won't want to do this but I want you to know this is risk free!
I’m under 50 – can I still do the course?
What if I'm not looking for a man?
Will I have access to all course materials immediately when I sign up?
Can I take this course as a Self-study program?
Do you offer a payment plan?
Will you keep my data safe and our calls confidential?
Do you give refunds?
Is this course for me?
- Are you a single woman and you’re ready for a great new relationship?
- Are you prepared to put in some time and effort to make this happen?
- Do you appreciate the need to be proactive in looking for your man rather than expecting the "universe" to deliver him?
- Are you ready to open your mind to new ideas about how to find the right man for you?
- Would you like to learn how to identify, attract, desire, and find a man who has what it takes to co-create a wonderful, secure, lasting relationship with you?
If your answers to all of these questions is “YES” then this course is most definitely for you!
Don't waste any more time. Sign up now to secure your place and let’s get this show on the road for you so you can find your man!